Sách Advanced Marketing Automation for Banking: Maximizing Campaign Returns Through Customer Intelligence

Overview: The secret to consistently beating both profitability goals and competitors in the banking industry may sound simple ù just understand the customers better and faster than anyone else, and then target them more effectively than anyone else. This white paper presents a solution to these challenges by discussing the evolution of analytics-based marketing automation and then giving a detailed look at how the latest generation of marketing automation supports a closed-loop marketing process that feeds back into itself for continuous learning and improvement.