Sách 70 sai lầm thường gặp phải trong kinh doanh

Part I: Habits

1. Not Starting .10

2. Not Finishing .12

3. MisusingWriter’s Groups .14

4. Forgetting the Reader 16

5. Thinking You’re the Exception to the Rule .18

6. Not Breaking Rules .20

7. An Unwillingness to Learn .22

8. Letting Your Ego Run Amok 24

9. Not Understanding the Difference Between

Craftsman and Artist .25

10. Waiting for the Mood to Strike 26

11. Not Managing Your Time Correctly 28

12. Failing to Learn From the Masters .30

Part II: The Idea

13. Not Having an Idea That’s Different Enough .32

14. Not Doing Enough Work Prior to Starting

Your Actual Writing 34

15. Not Being Able to Succinctly Say

What Your Work Is About .36

16. Not Knowing What Your Theme/Intent Is 38

17. Not Knowing Who Your Audience Is .40

18. Playing Out Your Personal Demons on the Page .42

Part III: The Story/Plot

19. Not Having a Hook .44

20. Telling, Not Showing 45

21. Overusing Setup 46

22. Not Having an Inciting Incident 48

23. Not Escalating the Conflict 50

24. Misusing Flashbacks and Memories 52

25. Overplaying Emotions .54

26. Saying the Same Thing Over and Over .56

27. Lecturing the Reader .57

Part IV: Scene & Structure

28. Writing Incidents, Not Scenes 58

29. Using Bad Dialogue Tags 60

30. Handling Point of View Incorrectly .61

31. Not Understanding the Limitations

of First-Person POV .62

32. Failing to Create Substantial Conflict 64

33. Not Setting Your Scenes .66

Part V: Characters

34. Not Understanding That Character Is Preeminent .68

35. Using Contrived Conflict to Bring

Your Characters Together .70

36. Not Understanding Your Characters’ Motivations 72

37. Making All Your Characters Sound and Act the Same .74

38. Picking theWrong Character Names 75

39. Creating a Stagnant Protagonist 76

40. Creating a Weak Antagonist .78

41. Creating Too Many Characters 80

42. Not Recognizing Your Characters’ Needs and Flaws .82

Part VI: Editing & Rewriting

43. Falling in Love With Your Bad Writing 84

44. Overediting and Removing Subconscious Seeds 85

45. Listening to Too Much Feedback .86

46. Not Moving On .87

Part VII: Selling Your WOrk

47. Using the Copyright Symbol

and Other Subconscious Negatives .88

48. Failing to Use Basic Formatting 90

49. Choosing Bad Titles 91

50. Writing a Bad Query Letter 92

51. Writing a Bad Synopsis .93

52. Not Putting Together a Strong Nonfiction Proposal 94

53. Not Knowing the Magazine Market 96

54. Paying for an Agent to Read Your Work .97

55. Not Using Rejection in a Positive Way 98

56. Comparing Your Book to a Best-Selling Work 100

57. Stalking 101

58. Buying In to the We-They Attitude 102

59. Writing for the Market . 104

60. Taking Any Deal . 106

Part VIII: THe Publishing Business

61. Staying Home 108

62. Not Learning Patience . 109

63. Not Sharing Your Knowledge and Expertise . 110

64. Not Using Conferences Correctly . 112

65. Not Staying Up-to-Date on the Business 114

66. Getting Scammed . 116

67. Not Marketing Yourself and Your Book . 118

68. Not Respecting Yourself as a Writer . 120

69. Not Having a Professional Web Site 122

70. Quitting . 124